Jacqlyn Burde

Jacqlyn Burde is the Managing Director, Director of Education Services at Galapagos Marketing in Grand Rapids. Jacqlyn Burde joined Galapagos in 2017 after owning a strategic marketing firm for nine years, focusing on schools and financial institutions. As a member of the Galapagos team, she focuses on thought leadership for the ever-changing education world, building strategies for clients so they can boost enrollment by addressing every problem area of the district, both internal and external. Passionate about the power of educators, Jacqlyn has trained teachers, boards of education, front-line staff, and administrators to focus their influence to help grow enrollment, community pride, and family engagement.

  • Company Galapagos Marketing


Day 1
January 18, 2023
3:00 pm

Tell Your Story: Four Key Components to a Successful Communication Strategy

Prairies V (Lower Level)
18 January
Time:  3:00 pm - 4:15 pm
Location:  Prairies V (Lower Level)

Developing and implementing a comprehensive communication strategy is critical for the success and sustainability of any school district. Public schools are facing an unprecedented level of outside pressure which has escalated the need to “tell your story” in an impactful and relevant way. Effective communication strategies require four key components: Insight - Strategy - Execution - and Management. Being intentional in each of these areas is crucial to frame the perception and narrative of your learning community in order to stay relevant and engage with your communities and families.

Copyright © 2023 MASA. All Rights Reserved.