Scott Watkins

Senior Director Business Strategy

Scott Watkins is the Senior Director of Business Strategy at Michigan Virtual, a nonprofit dedicated to advancing learning and teaching for K-12 students and educators across Michigan. In this role he uses his start-up and consulting experiences to lead innovation with new products and services and to improve customer experiences with the organizations existing products and services. He directs the company’s Voice of Customer initiative, provides executive leadership for the customer care center, and leads strategic planning and innovation initiatives. Scott is a graduate of Michigan State University with degrees in Marketing, International Relations, and an MBA.

  • Company Michigan Virtual


Day 2
January 19, 2023
1:45 pm

The EdTech Market Roller Coaster: Forecasting the Future of Learning in a Rapidly Shifting Industry

Glens II (Lower Level)
19 January
Time:  1:45 pm - 3:00 pm
Location:  Glens II (Lower Level)
Speaker:  Scott Watkins

Investment in K-12 educational technology grew from $500 million in 2010 to $20.1 billion in 2021. Prior projections had this growing to a whopping $40 billion by 2025, but a global economic slowdown and education policy in China may significantly impact this. In this session, we’ll explore questions such as: What is changing with investment and where is the money going? What can district leaders do to start planning for the changes in school infrastructure and practices? Change is coming. Are you plotting a course?

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