Shawn Patterson


Shawn was a special education teacher and program administrator for public schools for 20 years and brought $52 million to his district using creative content before starting K12 Media. Today, he not only mentors school superintendents on the power of organic communication but also leads a team of school communicators who provide traditional and digital support for public schools. K12 Media has helped schools pass $1.1 Billion in school bonds, boosted enrollment in Michigan by $168 Million and provides district reputation management.

  • Company K12 Media


Day 2
January 25, 2024
1:45 pm

Amplify Your Communication: Learn What Not to Say to Your Community [Leadership Development]

LaSalle B (Level 5)
25 January
Time:  1:45 pm - 3:00 pm
Location:  LaSalle B (Level 5)

Learn how to craft personalized communication that won't frustrate your stakeholders, and reuse content across email, social media, and district websites to boost your message across your community. This session will also explore modern ways to promote enrollment, employment, and school bonds.

3:15 pm

Become a Global Voice in a Small Town [Small & Rural Districts]

LaSalle B (Level 5)
25 January
Time:  3:15 pm - 4:30 pm
Location:  LaSalle B (Level 5)

Improve communication in your rural district by learning how to blend organic, traditional, and digital channels for a personalized approach that's easy to understand. Learn to communicate effectively and gain community support for your initiatives – including when to use digital or hard-copy communications.

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